Your role as a sales professional

We would all like to make a lot more money from our organisations. We are often misguided by thinking that we need to work longer and harder. In fact, if we were to better understand the roles that each person plays within an organisation, we are more likely to work smarter and more effectively, in turn, generating greater profits. Creating a sales culture whereby everyone plays a part is one way of doing this. Irrespective if you are the CEO of a major retail brand, or the sales professionalon the shop floor, the approach and philosophy to sales within your brand should be the same. It is a way of creating a sense of equality among employees to ensure that unified approaches to generating sales are consistent and conducted in a professional manner.

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