The 5 P’s

It useful to perform your own detailed 'Competitor Analysis' a usfull tool to consider is the 5 P’s to look for trends

1. Place (Location of their stores)

2. Product – The breadth of their offer

3. Price – Which price point do they target?

4. Promotional Pro - (Marketing & advertising) plan

5.  People (Covering their management and recruitment strategy)

About the Author


Leave a Comment