"Would you like fries with that?"
Fast-food workers use this classic upselling question to move more products to the customer, hence generating bigger revenue. But upselling, also known as cross-selling, is not just for fast food. Smart retailers are always keen for opportunities to remind customers about extra purchasing options or to clarify why a higher-end item may make a more suitable purchase. Upselling is not only used for generating better revenue, but more critically, it offers retailers a greateropportunity to improve the customer relationshipsthat you have started to develop by promoting further retail dialogue.