Encourage the purchase
There are many ways retailers can encourage a customer to buy from them. There have been many pushy and somewhat intimidating tactics used in the past which, let’s be honest, at times has had adverse effects on the rapport between the retailer and customers. We recognise that today, customers are a lot more savy about the tactics retailers will try to use. Customers are far more informed, and with much more competition, retailers need to work harder and be smarter to encourage customers to purchase without pressuring and making them feel uncomfortable.