First impressions are everything

First impressions are everything –so make them count. We know that the first few seconds a customer enters your establishment are make-or-break time. So do everything in your power to make your customers feel welcomed. A ...

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Invite repeat purchasing

One major hurdle faced by salespeople is the fear of rejection. This is linked to their own level of confidence as a salesperson, in the product they are trying to sell or themselves. It also stops them from completing t ...

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Features and Benefits

Luring your customers into your store or to your website with the right products and services is just part of being an effective retailer. Knowing the features of these products and services, and how they will benefit yo ...

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Encourage the purchase

There are many ways retailers can encourage a customer to buy from them. There have been many pushy and somewhat intimidating tactics used in the past which, let’s be honest, at times has had adverse effects on the rappo ...

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Building rapport

It should not be a surprise that the single best way to build rapport with someone is through a level of trust that is developed through carefully articulated exchange of questions and answers. Here you will consider ho ...

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